Digital Marketing

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About the Course

Unlock the power of digital marketing and take your business to the next level with our comprehensive course. We will show you how to use the latest technology and strategies to create a successful marketing campaign that will drive more sales and build your customer base. With our step-by-step approach and expert guidance, you’ll be able to create effective campaigns that increase your ROI. Don’t miss out – enroll today and learn how to use digital marketing to grow your business!

Why this Certification is Important

Are you looking to take your career to the next level? Get ahead of the competition with our comprehensive Digital Marketing Certification. Our course will teach you the fundamentals of digital marketing, including SEO, web design, and analytics, giving you the knowledge and confidence to excel in an ever-evolving industry.

With a certified Digital Marketing qualification, you’ll be able to unlock extraordinary career opportunities and make a real difference in your organization. Take control of your future today!

Skills You Will Learn after the Completion

  • You will learn how to use dozens of proven digital marketing strategies
  • You will improve your brand identity and grow your brand’s audience
  • Build a Digital Marketing Strategy.
  • Find Your Online Audience.
  • Create a Website in 24 Hours.
  • Drive Targeted Traffic.
  • Build an Email List.
  • Analyze Website Data.
  • Create Converting Google Ads.
  • Create Converting Facebook Ads.
  • Create a Content Strategy Plan.
  • Build a Community
  • Organic Facebook Marketing

Content

MODULE-I

MODULE-II – : DIGITAL MARKETING IN-DEPTH&DIGITAL MARKETING CHANNELS

Branding

Content Marketing

Sales Psychology

Copywriting

Fundamentals of Social Media Marketing& its significance,

Facebook Marketing:

Facebook for Business

Facebook Insight

Different types of Ad formats

Setting up Facebook Advertising Account

Facebook audience & types,

Designing Facebook Advertising campaigns

LinkedIn Marketing:

Importance of LinkedIn presence

LinkedIn Strategy

Content Strategy

LinkedIn analysis

Targeting

Ad Campaign

Twitter Marketing:-

Basics, Building a content strategy

Twitter usage, Twitter Ads

Twitter ad campaigns

Twitter Analytics

Twitter Tools and tips for mangers

Instagram & Snapchat basics.

Email Marketing: How to get Email Subscribers

FOLLOWED BY A CASE STUDY

MODULE-III Search Engine Optimization

Introduction to SEO

How Search engine works

SEO Phases

History Of SEO

How SEO Works

What is Googlebot (Google Crawler)

Types Of SEO technique

Keywords

Keyword Planner tools

On page Optimization

Technical Elements

HTML tags,

Schema.org

RSS Feeds

Microsites

Yoast SEO Plug-in

Off page Optimization- About Off page optimization,

Authority & hubs

Backlink

BlogPosts

Press Release, Forums, Unnatural link

Social media Reach-

Video Creation & Submission,

Maintenance- SEO tactics, G

Googlemsearch Engine

Other Suggested tools

FOLLOWED BY A CASE STUDY

MODULE-IV- Website Hosting using Word Press

Website Planning & Development

Website, Types of Websites

Phases of website development

Keywords: Selection process

Domain & Web Hosting

Types of Domain

Where to Buy Domain

Webhosting

How to buy Webhosting

Building Website using Word press

What is Word press

CMS, Post and Page

Word press Plug-ins-

Different Plug-ins, social media Plug-ins

Page builder plug-ins: the elementor

how to insert a section

FOLLOWED BY A CASE STUDY

MODULE-V

FOLLOWED BY A CASE STUDY