Agri-Business Management with Digital Marketing Training Program (ABM&DM)
ABM with Digital Marketing refers to the application of business principles and managerial practices in the agricultural sector. It involves planning, organizing, and controlling various agricultural activities, including crop production, livestock management, processing, distribution, and marketing. Agribusiness management aim is to optimize productivity, profitability, and sustainability in agriculture, while also ensuring the efficient utilization of resources and meeting the demands of consumers and the market.
About the Course
“The SCHOLICS Agri-Business Management with Digital Marketing Training Program (ABM&DM) Certificate Training program caters to students aspiring to enter supervisory roles within the agricultural industry or to manage relationships within agri-business environments, such as sales representation or other agricultural service provisions.”
Why this Certification is important
Agricultural graduates can find employment in a variety of industries and positions, including accounting, insurance, and banking, seed production, farm management, international marketing, and retail sales.
A professional may work for a product development corporation, a retail marketing company, a food processing company, a consultancy firm, or a public, governmental or financial institution.
Duration and Fee
| Duration | Fee |
| 7 Days | 999/- |
| 14 Days | 1499/- |
| 1 Month | 2500/- |
Skills You Will Learn after the Completion
Management and leadership skills.
Decision-making skills
Agricultural Marketing Skills
Digital Marketing Skills to gain new customers
Strategy Formulation for business
Content
Meaning and Scope of Agricultural Business
Management Decisions in Agricultural Business and Management
Sole Proprietorship, Partnership, Corporate or Limited Liability Company, Cooperative Societies
Components of Agricultural Business
Agri-Business System
Sector of Agri-Business
Types of Argo-based Industries
Steps in Establishing AGRO-BASED INDUSTRIES
Basic Concepts of Management
Nature of management
Significance of management
Management and Manager
Managerial Environment
The Decision‐Making Process
Process of Management
Level of Management
Managerial function
Planning
Organizing
Staffing
Leading
Leadership
Controlling
FOLLOWED BY A CASE STUDY
Evolution of Marketing;
Selling vs Marketing
CRM; the Emerging role of marketing
Marketing Mix
Marketing Environment
Product Development
Product Lifecycle
Product Pricing
Pricing Strategies
Distribution Decisions
Promotional Decisions
Market Segmentation
Nature and Importance of Segmentation
Pre-requisites for Effective Segmentation
Bases of Segmenting Consumer Markets
Market Selection Strategies
Positioning, Consumer, and Industrial Market.
FOLLOWED BY A CASE STUDY
Agricultural Supply Chain Management
Framework of Supply Chain Management
Logistic Management
Strategic
Demand Forecasting
Inventory and Supply Chain
Risk Management in Agribusiness
Contract Farming
Marketing Logistics.
Introduction to Strategic Management
Core Competencies
SWOT Analysis
PEST Analysis
Porter’s Five Forces Analysis
FOLLOWED BY A CASE STUDY
Fundamentals of Digital Marketing & Its Significance
Traditional Marketing Vs Digital Marketing
Evolution of Digital Marketing
Digital Marketing Landscape
Key Drivers
Digital Consumer & Communities
Terminology used in Digital Marketing.
Branding
Content Marketing
Sales Psychology
Copywriting
Fundamentals of Social Media Marketing & its significance
Facebook, Instagram, and Email Marketing
Concept of Search Engine Optimization
How Search engine works, Types of SEO techniques, Keywords, Keyword Planner tools
FOLLOWED BY A CASE STUDY
